Ctrl Alt Defeat?
Hi, I’m a PC. Not the nerdy guy in the commercials, but a genuine PC user. I have nothing against the Mac. I use whatever laptop my company gives me. And since I’m familiar with Windows, I’ve also bought PCs for my family at home. Like most people, I stick with the system I learned on, because the change doesn’t seem worth the effort.
Though now I must admit… Apple has my attention. Big kudos to TBWA/Media Arts Lab for producing the long-running ad campaign with 2 actors personifying PC and Mac. In a very entertaining way, Apple keeps driving home the perceived advantages of the Mac OS over Windows – less viruses, less crashes, less headaches. You Macintoshies will know whether this is actually true or not (no technology is perfect) but every time I get a virus or reboot my crashed PC, I think of those commercials. And I don’t laugh. I nod my head silently in agreement.
Microsoft is trying to fight back with their own commercials, depicting small business owners, graphic artists and cool young people claiming to love their PCs. (Funny rumor: these commercials were made on Macs by Microsoft’s agency.) Microsoft’s “I’m a PC” spots are well done overall – especially this cute one – but honestly they just remind me about the funnier, edgier Apple commercials and come across as a little desperate. Suddenly, the market-leading gorilla is like Avis – “We’re #2 but we try harder.”
So let’s hear from the Cult of Mac out there, especially those who switched from PC. Tell me why I should switch to a Mac and what I would specifically gain from the change. I’m too old to care about being cool, so you can skip that storyline. And I don’t hate Bill Gates or feel like rebelling against a large successful corporation (I actually work for one.) I’ve got a Dell laptop and a Blackberry, and I’m ready to take the punches. Bring it.
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